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Great Minds. Big Appetites. Endless Vision.

Meet the Makers

Hello! I am Max Blunck.


We invite you to join us on an extraordinary journey leading NID Concepts Ltd, a pioneering company that has made a significant impact on the Kitchen Appliance Category.


The kitchen has always fascinated me with its enchantment and innovation, and I firmly believe in unlocking its limitless possibilities through the expertise and skill of professional chefs. Our mission is to provide chefs with the support and advanced tools they truly deserve to elevate their culinary creations.


In 2019, our team accomplished a significant milestone by establishing Heinzelmann, a renowned brand of German heritage specializing in manufacturing and advancing professional machines for chefs in commercial kitchens. Our strong commitment lies in designing products that specifically cater to the needs of chefs, following the principle of “Design with Chefs, for Chefs.”


Our flagship product, the Heinzelmann CHEF-X, is a multifunctional cooking machine highly regarded for its ease of use and exceptional efficiency. We take great pride in continuously evolving our products, incorporating the latest German design elements and technology. By exploiting the remarkable capabilities of the CHEF-X, chefs can achieve unparalleled speed and consistency without compromising on quality.


Furthermore, we have recently formed strategic partnerships with renowned brands, enabling us to provide comprehensive kitchen solutions to the HORECA market. Our compact CHEF-X model has successfully collaborated with partners in over 25 countries and cities, with nearly 300 MICHELIN Guide Restaurants adopting it as their trusted kitchen solution-tool.


As we move forward, we remain committed in our dedication to investing in the development of professional products that leverage the advantages of up-to-date technology. Meanwhile, we resolute in expanding our seamless network and growing the Heinzelmann family on a global scale. Our ultimate ambition is to make our high-quality professional kitchen products available all over the world, empowering chefs and kitchens with our cutting-edge offerings.


Welcome to the Heinzelmann family!

State of the Art Production Facilities


Advanced automated machines equipped with robotic arms, operated and monitored by experienced engineers or technicians, affirm that our daily operation is smooth and uniform. We believe a human-centric design approach is universal. We use technology where it makes a difference and consult with experts to give our products an edge.

 

Innovative and durable

 

We commit to offering you high-performance, durable products that exceed the current norms, with technical and industrial choices designed to guarantee the durability, maintenance, and repairability of our products.

 

Innovative and durable

 

We commit to offering you high-performance, durable products that exceed the current norms, with technical and industrial choices designed to guarantee the durability, maintenance, and repairability of our products.

 

Meticulous Monitoring System

 

With the most sophisticated testing methods and facilities, handled by our professional quality controllers, our products all pass the temperature, loading or impact tests. In order to meet the international safety standards and to enhance product qualities, our products regularly undergo different evaluations by recognized testing laboratories.

 

International Certification


Our factory has also achieved the ISO9001 Certified (CN09/30878) that our administrative and production procedures are strictly followed. 


Our factory has also successfully obtained SA800 / BSCI to provide better development for the entire enterprise and employees, so as to provide the greatest guarantee for our brand, products and customers. 


Our products are tested under CE, SAA, CCC, RoHS, PAHs, REACH, LFGB, DGCCRF regulations.

International Certification


Our factory has also achieved the ISO9001 Certified (CN09/30878) that our administrative and production procedures are strictly followed. 


Our factory has also successfully obtained SA800 / BSCI to provide better development for the entire enterprise and employees, so as to provide the greatest guarantee for our brand, products and customers. 


Our products are tested under CE, SAA, CCC, RoHS, PAHs, REACH, LFGB, DGCCRF regulations.

Inspiring and satisfying

 

Your satisfaction is our priority to build a lasting relationship of trust and allow you to express your full culinary creativity.

 

We undertake constant research to design, improve and create new uses for all our products.

 
 

Contact Us

Stay tuned for latest news and keep track of our launch

OR

You have product ideas!? Let’s discuss – we can jointly collaborate to bring them to market!

Find out how the Heinzelmann CHEF-X can support and improve your preparation and cooking process.

We will come to you! During the demonstration, we will show you the possible uses of the Heinzelmann CHEF-X and answer your questions about the machine.

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